COWBOY MAGIC® Concentrated Rosewater Shampoo with Silk Conditioners is easy to use and is formulated to: Gently dissolve dirt and clean hair. Condition the hair and skin. It is easy to rinse. To be used full strength or diluted up to 20 to 1. Can be used on humans!*FAST working ingredients break down dirt and unwanted matter quickly without damaging hair *DEEP CONDITIONING pantheon and silk protein penetrate the hair and deep condition the skin, preventing dryness *CREATES SHINE, the silk molecules reflect prism light giving the hair a rich, natural shine as it restores vibrant beauty *HEBAL Extract blend that combats exposure to sun, smog, dirt and dust. *VALUE: Quick release sudsing surfactants cost us more, but give the user a fast and easy rinse action without buildup. You get more suds and less work because it is easier to rinse *Proudly made in the USA by Straight Arrow Products Inc.